The golden rule of marketing is to know your audience and create messages about your product or service that will be appealing to that audience. Every type of an audience requires a marketer to use a specific way of presenting the information to get his message across. It is not an easy task to do but things get even more complicated when we talk about international businesses and startups. The web design can be the key to communication between you and your customers.
Analyzing the cultural differences and psychological aspects of the market you want to conquer is a crucial part of starting a business outside your homeland. This is a new unexplored territory and you need to gather some helpful facts. Luckily for you, a great scientist, Geert Hofstede, has done a tremendous work to make the research easier. Here are the most detailed guide to creating a successful web design for different countries of the world using psychological tools.