Going Global: Psychological Aspects of International Web Design  

The golden rule of marketing is to know your audience and create messages about your product or service that will be appealing to that audience. Every type of an audience requires a marketer to use a specific way of presenting the information to get his message across. It is not an easy task to do but things get even more complicated when we talk about international businesses and startups. The web design can be the key to communication between you and your customers.

Analyzing the cultural differences and psychological aspects of the market you want to conquer is a crucial part of starting a business outside your homeland. This is a new unexplored territory and you need to gather some helpful facts. Luckily for you, a great scientist, Geert Hofstede, has done a tremendous work to make the research easier. Here are the most detailed guide to creating a successful web design for different countries of the world using psychological tools.

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Moving from the U.S. to Sweden: What’s It Like?

Our editor Susan decided to move to Sweden and start a new stage of her life there. She shares some interesting facts about her experience.

Realisationsvinstbeskattning. This is the longest word in Swedish you can find in the dictionary. The Swedish language is much more flexible that English and allows you to create extremely long words without breaking any grammar rules. If you are creative enough, you can come up with a word consisting of more than 90 letters. After finding out about these facts, learning Swedish may seem impossible and moving to Sweden like a foolish idea. After all, it is the language barrier that plays a significant role in the adaptation process.

But this information did not stop me from moving from the U.S. to Sweden. I’ve been to Stockholm for many times and can say that this is one of the few places that makes me feel like home. I enjoy the calm atmosphere, caring people, and even those rare sunny days which you begin appreciate much more after coming here. It was not that hard to make the final decision and pack my bags. If you think of moving to Sweden someday, I’d like to share some of my insights with you.

Moving from the U.S. to Sweden

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Go Global with Translateshark: Hong Kong, China

Let’s continue discovering the options of starting a business overseas. This post is dedicated to Hong Kong and the great opportunities for entrepreneurs it can offer. Although it is a Chinese special administrative region, it has a completely different law system. This aspect has numerous benefits for international business people.

hong kong business

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Go Global with Translateshark: Canada

We continue to share some practical tips on going global with your business. We’ve already shared the insights on business opportunities New Zealand has to offer and it’s time to check what a young investor can expect from starting a company in Canada. It is a multinational country with promising ratings in economic growth and business development. The government supports the economy with fair tax costs and convenient regulatory norms. Canda definitely deserves paying close attention to the opportunities it gives to a foreign entrepreneur.


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Go Global with Translateshark: New Zealand

Many of the world’s business people if not all of them dream of building a successful multinational company. The feeling of creating something that people all around the globe need and appreciate is indescribable. It constitutes that an entrepreneur has managed to find a universal language that not only local customers understand. Or alternatively, s/he might have discovered several specific approaches to engage the international audience speaking different languages.

In most of the cases, conquering new markets is a logical step in the development process of any type of business. After a time-consuming and thorough analysis, it becomes obvious what country to choose for the business expansion. What to do next? How to communicate the benefits of your company? Where to find help? To overcome the challenges, it will be helpful and inspiring to know a little about those who’ve managed to succeed. We’ve gathered the stories of the great entrepreneurs from all around the world to give you the useful tips and necessary information.

We’ll start with New Zealand as it is one of the most welcoming countries for foreigners who want to build a business there.

new zealand

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The Surprizing Effects of Learning Languages

A shocking fact: of all the languages we have today, only a tiny fraction will stay in the future. The humanity is on its way to creating a universal language everybody will understand. The languages of today will either alter a lot or disappear with some time. Does that mean that there is no rational reason to learn a foreign language except for becoming more educated? Why should you dedicate time to learning French if you are not planning to stay in France for more than a couple of weeks, right? And do your children need to do it as well?

learning languages

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8 Top Travel Budget Apps

It is often not the lack of time or the impossibility to take a week off from work that holds us back from traveling. The high probability of exceeding one’s budget after coming back home brings all the motivation and excitement down. The psychological effect of any trip may be quite dangerous. The feeling of finally going on vacation makes you believe that you’ve deserved that expensive souvenir and have the right for that over-the-budget dinner in a famous restaurant. There is nothing wrong with treating yourself to a nice dinner and comfortable hotel room. But you need to have a total control over your expenses not to spoil the positive impression of the trip afterward. That’s why there is such a great variety of travel budget apps.

For those tourists who don’t want to spend more than they’ve planned while traveling around the world, here’s a list of all kinds of apps that can help.

Trail Wallet (iOS)


Using this app, you can plan your daily budget while traveling. Set a specific amount of money you are ready to spend every day of the trip and be in control of your expenses. You can add every purchase you make by pressing a plus sign button on your screen. It’s easy to use and doesn’t require any additional efforts.

TrabeePocket: Travel Expense (iOS, Android)


The difficulty you may come across when using a travel app is converting the local currency into U.S. dollars to find out how much have you spent. With TrabeePocket you can switch the currencies and keep things under control. One more convenient option this app has is the categorization of the purchase types. You can then on what kind of products or services have you spent most of your money. If you are one of those geeky types of people, you might want to export the data to Excel and play with numbers. This is one of a view travel budget apps that allows you to do so.

TripBudget (Android)


The app can not boast a user-friendly design but can cope with the basic tasks. You can plan the budget for a trip and even make several versions of it. Then, you switch to spending mode and note down the actual expenses. You can analyze your estimated budget and compare it to the planned one.

Travel Budget App (iOS)


This is a universal app that allows you to keep track of you personal and business travel expenses. You can switch one currency to another, indicate the location where you’ve made a purchase, specify the category it belongs to (gifts, meals, shopping), and even upload the photos of receipts and other images. For example, if you someday need a justification for spending too much money on a fancy dinner at a restaurant, take a photo of the place to remind yourself of the cozy and relaxing atmosphere and the feeling of happiness you had.

Concur (iOS, Android)


This app is perfect for business trips. If you are lucky to work for the company that reimburses you for the travel expenses, you might need a tool to help you keep track of them. It’s more convenient that collecting the receipts and making a report on your own. Concur let you upload the reports for your boss to see them.

Trip Boss (iOS)


There are different kind of reviews on this app and some people find it difficult to use. Initially, it was designed for business travelers. It can track the expenses, calculate tips and meal cost splits, convert currencies, etc. But there are some drawbacks that make this app not that convenient. There is no easy way of setting a single currency for the entire trip, for example. But small defects like this one don’t have a huge impact on the usability, you can find a lot of benefits of this app as well.

Trip Splitter (iOS)

So far, we’ve been reviewing the apps which are helpful for solo travelers mostly. But what about the times when you are traveling in a group? There is this eternal problem of splitting the costs and there is an app that can solve it for us. Every trip member has his own color button and you simply indicate his/her expenses. You can create several trips simultaneously and keep track of all of them. It’s very helpful while having excursions and small trips within your big journey.

KAYAK (iOS, Android)

8travel budget apps
Now it’s time to talk about saving money before the trip takes place. The planning stage can bring a lot of surprises with hotel prices being not that cheap as you’ve expected. Finding a good deal of the flight tickets and hotels is quite a challenge but this app can make the task easier. It searches hundreds of sites to find the best deal for you. You can compare the rates and choose the best option for your trip.

We always expect every trip to bring us new positive emotions, knowledge, and energy. For many of us, every journey turns into an opportunity to freshen the mind and get motivation for the future achievements. Don’t let the money issues spoil the vacation and deprive you of that range of emotions a new place can bring us. Overplanning is not always the best way to make your trip flawless. You just have to learn how not to pay the attention to little misfortunes and concentrate on the big picture.

Translation Fails in Global Marketing Campaigns

One of the biggest misconceptions of a global advertising campaign is that if it was successful on one particular market, it will also work for the rest of the world. The cultural differences and the preferences of international target audiences may differ a lot. But it is the words a marketer uses that matter the most. If one decides to choose a word-for-word translation, the campaign is doomed because of the translation fails.

The more time you dedicate to make sure every word is on its place and the message you want to communicate is accurately translated the better results you will get. Consult with the local office and let them express their opinion. Does your slogan fit in the perception of the brand people have? Never underestimate the importance of the right message as in the end it is the key factor for a consumer to choose your brand.

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Foreign Language Learning: Tips From Translators

Learning a foreign language is like getting on a diet. You promise yourself that you’ll start from Monday and will do the exercises regularly. At the first stage, you manage to achieve that goal. But then you start losing motivation and find new reasons why today is not a good day for dealing with those boring grammar rules.

It’s difficult to keep the process going and stay disciplined all the time. If you are familiar with the situation when you try to learn Spanish, French, German or any other language but get no results, this post is for you. We’ve talked to our translators and made a summary of rules that will help you become a real polyglot.


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What Future Language Will Look Like?

Do you remember the Babel tale? When a man decided to reach God by building a tall tower. That didn’t work out as apparently God is not a big fan of pop-visits. So, he cursed the human race with the variety of languages and made the communication process pretty difficult. In our today’s reality, knowing many foreign languages is the way to stay in touch with your friends and business partners abroad. And it’s a resume winner. We’ve stopped thinking of the numerous languages as a curse and now treat them as a mean to enrich our knowledge and professionalism. But will the situation change in the future? Will there be a future language that everybody will speak and understand?

future languae

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